Operations & Education Architecture for Modern Medspas and Beauty Brands

Collective Aesthetics partners with founders and growth-stage medspa and beauty organizations to align revenue with execution and build scalable operational and education systems that drive retention, authority, and sustainable growth.
We are retained by growth-stage aesthetic and beauty brands seeking executive-level operational, retail, and education leadership.
600% organizational growth
95% client retention
Sustained 4.9/5 satisfaction during rapid expansion
300% year-over-year increase in brand sales
#1 Reader’s Choice Gel Polish distinction in less than one year
We design the operational systems that support sustainable growth across clinical, retail, and program revenue streams.
Revenue goals are translated into structured execution.
We develop education ecosystems that position brands as industry leaders.
Education becomes a strategic growth engine, not a support function.
Collective Aesthetics partners with leaders who are ready to move from reactive problem-solving to intentional operational design.

Chief Operating Officer | Strategic Partner to Founder
Engineered the transformation of a solo injector practice into a high-performing, multi-disciplinary clinical enterprise with integrated service lines, retail strategy, workforce architecture, education systems, and enterprise infrastructure. Served as primary strategic partner to ownership, translating revenue goals into operational execution across finance, marketing, payroll, commission structures, compliance, vendor management, retail performance, and capital expansion. Directed new building acquisition, facility buildout, and governance integration while driving 600% growth, sustaining 95% retention, and preserving a 4.9 client satisfaction rating throughout rapid scale.

Principal Consultant | Director of Education & Operational Strategy
Engineered Luminary’s national education ecosystem, transforming education into a structured, revenue-aligned growth engine. Designed end-to-end curriculum architecture, certification standards, and educator advancement frameworks that elevated select high-performing technicians into credentialed brand educators and sales ambassadors. Contributed to the sourcing and design of a key product, ensuring alignment between product performance, educational deployment, and brand positioning. Established governance structures, competency benchmarks, and scalable delivery systems positioning education as a driver of brand expansion.

Founder-Level Education Architect & Operational Strategist
Built Prosecco’s academy-to-employment talent and operational ecosystem from inception, architecting curriculum frameworks, certification standards, workforce development systems, and performance governance. Led product sourcing and collaborated in product development to align retail, service delivery, and margin strategy with brand objectives. Simultaneously launched and structured the operational infrastructure of Prosecco Nail Bar in Taipei, Taiwan, integrating service standards, workforce architecture, and retail systems that enabled expansion to two additional locations.

Principal Consultant | New York Fashion Week Team Lead
Served as Team Lead for Dermelect Cosmeceuticals during New York Fashion Week, directing brand representation and on-site activation strategy across high-visibility industry events. Oversaw team coordination, product education, and experiential engagement to ensure consistent brand positioning within a fast-paced, media-driven environment.
Secured media placements and strengthened editorial relationships, increasing brand visibility among beauty press, stylists, and industry influencers. Represented the brand with authority, aligning product messaging, performance education, and market positioning with strategic growth objectives.

Principal Consultant | Director of Education & Operational Strategy
Engineered and launched the La Palm Leadership and Artistry Academy as an international education and brand expansion platform. Designed the curriculum architecture, built and led a national field education and sales organization of eighteen Regional Educators and two National Educators, and positioned the brand prominently at major international trade shows. The academy’s success accelerated national and international distributor growth, drove 300% year-over-year sales expansion, and secured #1 Reader’s Choice Gel Polish distinction within one year.

Director of Beauty
Joy Juice is a 501(c)(3) nonprofit empowering teens and young adults affected by cancer through confidence-building and creative programming. As Director of Beauty, oversee the planning and execution of beauty activations across nonprofit events, managing logistics, vendors, staffing, and on-site service delivery to create elevated, mission-aligned experiences that restore dignity and joy.
~ Rose Velez-Miggins, MFT, RT, Founder Collective Aesthetics
Collective Aesthetics blends over 25 years of technical beauty industry expertise with advanced graduate training in Marriage and Family Therapy and doctoral-level study in Education. This integration informs a systems-driven yet human-centered approach across operations, sales, program and product development, marketing alignment, and organizational design.
Founder Rose Velez-Miggins, MFT, RT, integrates clinical systems thinking with relational intelligence, adult learning theory, and organizational behavior. Her work aligns infrastructure, revenue, talent, and brand strategy to ensure performance strengthens without compromising culture, compliance, or connection.
Collective Aesthetics is not an agency.
We operate as a strategic partner to founders navigating growth, complexity, and scale.

Copyright © 2026 Collective Aesthetics, LLC - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.