Where Artistry Meets Strategy
Operations & Education Architecture for Modern Medspas and Beauty Brands
We build the systems behind exceptional aesthetic brands.
Collective Aesthetics partners with founders and growth-stage beauty and medical aesthetic businesses to design clinical operations, scale infrastructure, and build education programs that drive revenue, retention, and brand authority.
We turn vision into operational reality.
Who We Work With
Founders and brands ready to scale with structure and intention.
- Founder-led medspas preparing for intentional, sustainable growth
- Multi-provider aesthetic practices outgrowing their current systems
- Beauty brands building or restructuring education divisions
- Organizations expanding locations, services, or clinical teams
Especially owners who need support designing and stabilizing:
- Clinical operations and service delivery systems
- Patient flow, scheduling, and capacity planning
- Hiring roadmaps and workforce structure
- Commission models and revenue-share alignment
- Payroll oversight and financial reporting systems
- Compliance and regulatory frameworks
- Vendor, inventory, and supply chain management
- Onboarding and competency-based training programs
- Performance management and accountability structures
- Cross-functional coordination across marketing, enrollment, and operations
Let’s build the structure behind your vision.
Collective Aesthetics partners with leaders who are ready to move from reactive problem-solving to intentional operational design.
clients & case studies
Natalie Rose • Beauty • Med Spa • Wellness
Chief Operating Officer | Strategic Partner to Founder
Served as the primary strategic and operational partner to ownership, leading end-to-end clinical operations within a regulated, fee-for-service healthcare environment. Scaled a solo nurse injector practice into a multi-disciplinary organization spanning injectables, aesthetics, laser, wellness, and body services, driving 600% growth while sustaining 95% client retention and a 4.9 out of 5 satisfaction rating.
Directed cross-functional operations across marketing, enrollment, service delivery, finance, compliance, and workforce planning. Translated revenue targets into hiring roadmaps, capacity-aligned growth plans, and performance-driven training initiatives. Oversaw payroll, commission structures, financial reporting, and revenue-share validation to ensure fiscal accountability.
Built scalable infrastructure including patient flow optimization, scheduling systems, clinical protocols, and documentation governance. Embedded OSHA, HIPAA, credentialing, insurance, and risk management frameworks into daily operations while establishing governance and reporting structures to manage compliance at scale. Led vendor strategy, profitability analysis, continuing education programs, and new building acquisition, ensuring operational readiness for sustained expansion.
Luminary Nail Systems
Principal Consultant | Education & Operational Strategy
Engineered and led Luminary’s national education ecosystem, transforming education into a structured, revenue-aligned growth engine. Designed and operationalized end-to-end curriculum architecture, certification standards, and scalable delivery models to support consistent brand execution and commercial growth. Developed a selective advancement framework that identified high-performing nail technicians through a formal evaluation process and structured training pathway, elevating qualified professionals into credentialed brand educators and sales ambassadors.
Built the comprehensive educator development program that equipped those selected professionals with instructional methodology, brand fluency, sales enablement tools, and field execution standards, preparing them to successfully educate and influence markets nationwide. Established governance structures, competency benchmarks, quality assurance processes, and performance frameworks to ensure consistency, accountability, and scalability. Oversaw platform activation and program transitions, creating sustainable infrastructure that positioned education as a strategic driver of brand expansion.
Prosecco Nail Bar & Prosecco Nail Academy
Founder-Level Education Architect & Operational Strategist
Designed and built the Prosecco Nail Academy from the ground up, creating a fully integrated, closed-loop education and talent pipeline system. Developed all curriculum, training standards, competency frameworks, and performance benchmarks to ensure every team member completed academy certification prior to invitation into salon employment.
Simultaneously oversaw the launch and operational infrastructure of Prosecco Nail Bar in Taipei, Taiwan, establishing service standards, workforce structure, and performance systems from inception. Operating remotely, led cross-cultural implementation and systems execution that supported scalable growth. The model proved successful, expanding to two additional salon locations under the same structured training and operational framework.
Gel II / La Palm Spa Products
Principal Consultant | Director of Education & Operational Strategy
Independently designed, implemented, and led the curriculum strategy for the La Palm Leadership and Artistry Academy. Recruited, trained, and managed a national field education and sales team of eighteen Regional Educators and two National Educators, cultivating a high-performance culture grounded in inspiration and accountability.
Leadership effectiveness was reflected in the promotion of 30% of team members, a 300% year-over-year increase in brand sales, and the brand achieving the #1 Reader’s Choice Gel Polish distinction in less than one year.